Every retailer who owns a brick and mortar store knows very well that increasing in-store traffic is the first and most important step in increasing sales. Retail traffic counting indicates shopper behavior in relation to retail dwell time and busy periods. With this information, you can make the necessary adjustments to convert traffic into sales. Here are some reasons and advantages why you should leverage retail traffic counting.

Align Staffing with Traffic Patterns

Counting traffic is a sure way of understanding when your store receives the highest number of customers, and accordingly when you need to increase the number of workers to serve the customers more efficiently. Identifying the power hours and slow hours can ensure that you distribute your employees proportionately within the time you are open for business. In any case, you can only increase your average transaction size (ATS) if customers are served more swiftly.

Acquire Valuable Visitor Analytics

Placing traffic counting devices strategically in your store can allow you to collect vital information about your customers. This data can be interpreted to give a more informed idea about how the store is performing as well as the specific areas that need improvement. For instance, if your store receives more customers in the evening than it does in the morning, you can choose to open after 10 AM but close late, say 11 PM. As such, you can take advantage of the evening rush.

Improve In-Store

Making frequent adjustments is imperative if you want to increase sales in your store. With traffic counting technology, you can make improvements in areas such as product restocking, staffing, and customer service. One advantage of a brick and mortar store is you can study your customers to understand what they buy most and when they like to shop. With this information, you can make sure that everything is running smoothly during the traffic hours to minimize lost sales opportunities.

It is every retailer’s dream to increase traffic and boost sales in their stores. At Link Analytix, we specialize in providing the right information to help you make sound decisions that can help in understanding, evaluating, and optimizing the opportunities you have to make your business grow.

Contact us to learn how we can help you become successful!