Are you away and would want to keep tabs with the number of prospective customers visiting your stores? Or do you feel your business has outgrown your ability to physically check on the number of customers coming in? Well, there is no need to worry. Retail people counting solutions is here to take the burden off your shoulders.

The use of people counting technology has increased in places with customer/visitor traffic, such as retail, supermarkets, hotels, casinos, shopping malls, banks, airports, and public places. Every owner/manager has a superior competitive advantage over competitors and uses customer analysis and people counting systems. With real-time data, it is most convenient to find out when and how many people visited the managed/owned area, both for calculating and increasing conversion rates and for increasing potential sales.

people_counting people_counting_system

How does it Work?

The system operates on a three component-based coordination. The three modules are wireless door counter sensors, data gateway, and the reporting software.

Wireless sensors are responsible for counting any entry into the store and ultimately sending the numerical data to the central server. The data is remitted through a gateway after every 25 minutes. 

The data entry does the work of collecting all the number of people coming in and relaying it to the server. The data gateway boasts of a backup memory that can last 2000 days.

Reporting software will then give you access to customer movement in and out of the retail. It is from these statistics that you can decide on marketing activities and time for opening and closing stores.

What are the benefits of this people counting system? 

  • You surely want unmatched accuracy levels with the number of your customers. That is what this system ensures.
  • With this system in place, a retailer can work out the demographic trends of its customers. Knowing where your customers live is vital if you intend to do a door to door service.
  • One significant value of this system is the improved customer experience that you get. Efficient employee scheduling at peak times improves customer experience and reduces costs.
  • Finally, a retailer works out the purchasing behavior of customers. You get to know what sells most and what doesn’t sell.

With the people counting system, you can track the number of prospective customers checking in your retail stores, airports, public places, supermarkets, shopping malls, hotels, casinos, and more. Contact us today to learn more about the customer counter solution and how you can benefit from it.