Smart cities worldwide are implementing measures that promote safer and greener environments. The goal is to ensure that people enjoy clean water and air, and better mobility and efficient public service. The initiatives are supported by big data analytics and technologies like the Internet of Things (IoT). Technology is the form base of all smart city models.

What Entails a Smart City?

Does this save me time? is it more convenient? is it safer? Is it saving me money? -and at the same time, do I feel watched? Is it unpleasant? Am I losing my freedom? Today, 55% of the world’s population lives in urban areas – in developed countries the share is between 70 and 80%. By 2050 the global share is expected to increase to 68%.

Smart cities worldwide are leveraging technology solutions in a bid to improve services and give residents better living experiences. Most municipalities use networks, IoT sensors, and various applications to gather data on energy usage, traffic congestion, and air quality.

How Is Data Analytics Useful in a Smart City?

The data helps improve smart city services such as public services, utilities, and transportation. Smart cities are getting smarter and putting in place initiatives that promote safer and cleaner urban environments with a focus on cleaner water and air. The initiatives make use of ICT to provide the necessary technical framework for implementing smart city projects.

Up to date data analytics helps target resources for social care, public safety, and other services more effectively. Analytics helps direct energy efficiency programs to the most vulnerable households and for retrofit programs at suitable buildings.


Open data platforms encourage new forms of innovation and creativity among service providers and developers. Besides, it increases citizen engagements. Data analytics plays a significant role in all aspects of smart city operations and public service. For example, it fosters zero-carbon cities by enabling utilities, cities and other partners to optimize their resources and energy flow to meet this ambitious target.

Data analytics fosters the efficient management of energy systems through renewable energy, microgrids, and storage technologies. A sustainable energy management system is vital in optimizing energy production or consumption at the community level.

The transportation system benefits from improved mobility due to advanced analytics that is based on real-time data collection from sensors and other devices to optimize modes of transport connections to allow faster and efficient travel times. In turn, this reduces operating costs and increases convenience through the improvement of information services dissemination for users like in predicting traffic flow or detecting accidents. Communication carriers are using telephone data to address congestion to make mobility easy

Here are a few areas where Smart City analytics are especially important

Crime Control

to improve the level of safety, a Smart City uses predictive analytics to figure out where crimes are likely to occur by working with historical and geographical data. Such an analysis can help prevent crimes, keeping both citizens and police officers safe.

Configuration and Architecture

Analysis of existing city planning data can help with building zoning and other construction logistics. Creating a model that allows for easy access to important buildings in the city without overburdening busy streets can do wonders for traffic congestion and overall life quality improvement.

Public Money Channeling

Many changes implemented as part of the Smart City projects are paid for by the public resources. The right approach to analytics can help figure out where public money can be channeled to achieve the most efficient outcome and minimize wastage.

Customer Experience

Smart cities are having a huge impact on the retail industry. The huge amounts of data collected by the smart city device network can be analyzed to improve the shopping experience tremendously. Thus, excellent customer experiences are provided by retailers. In this manner, customer loyalty and conversion rates naturally increase. This increase gives a significant advantage over the high competition.

Smart City will be cities where it’s better to live. The air will be cleaner – both inside and outside, and there will be all kinds of technical solution making or lives easier.  For more smart analytics, contact us.