The shopper journey is identified by a series of consumer actions between a decision to purchase and a walk to the checkout line with a full shopping cart. But to understand what motivates shoppers’ behavior requires an extensive analysis of defined zones where shoppers are most frequently found. This process applies to technology designed for monitoring retail operations, such as installing a people counter in the store’s entrance.
A retail chain can map out defined zones where customers are browsing specific items placed on organized shelves via zone analysis. On top of that, they know exactly how many visitors have walked through an area, and recognize which department it belonged to.
This helps retail stores determine the quality of customer impressions via their conversion rate for products on sale or at a discount.
Integrating Smart Retail Solutions Using Big-Data Analytics to Create a Personalized Shopping Experience
Some shoppers may exhibit similar navigation patterns, in other words, their tendency to inspect shelves near the front of the store or closest to the signs listing where items are being stocked. This suggests that the shopper journey is evolving into a branching model of multiple interactions, partly due to the sheer amount of product information available online before they arrive at your local retail store.
Given that consumers are constantly exposed to digital advertising, in the form of promotions and text notifications, they end up knowing more about a product’s features than many sales associates working in retail departments.
Nonetheless, retailers should still abide by the tried-and-true 360-degree method of context, pre-planning, shopping, point of purchase, and post-purchase phases that entails the new shopping experience.
Increase Engagement with Shoppers by Customizing Digital Touchpoints for Automatic Updates
The retail industry should take this opportunity to invest in automated software systems for improving its collection of data analytics across channels. For instance, who are the shoppers and how much influence do they have over household purchases?
How do they become aware of a retail brand? Where is the point of purchase? And is the customer retention rate faring better than last year’s?
The next step for smart retail is to utilize a point-of-sale (POS) system for improving in-store performance and raising the efficiency of local operations. These include inventory management, CMR, loyalty programs, bar-code scanners, and more. Contact us at Link Analytix if you want to implement a business intelligence platform that automates your retail company’s real-time transactions, helping you decide how to generate more sales.