Explain the customer journey around the store

Route maps track the pathways that consumers take when shopping and convert that data into an easy-to-read map. This makes it simple to evaluate the information in order to make marketing and merchandising decisions. For example: Seeing the most commonly traveled paths will allow for the positioning of popular products along those paths in order to maximize their sales. In addition, this lends itself well to A/B testing. Finding which products perform the best in relation to customer behavior patterns will most definitely boost sales.

Knowing how customers behave and travel through the store when shopping will facilitate better marketing activities. Optimizing layout and shelving will also create a more streamlined and enjoyable shopping experience for consumers. Overall, the techniques of route mapping will build a more profitable shop.

store traffic and conversion rate

Understanding the behavior of customers is key to strategically designing the layout of a retail store. With the current advances in data collection, it is possible to use analytics in order to pinpoint exact details about how shoppers interact with the products presented to them.

A retailer can often be associated with an industry in high competition between each other, it`s therefore key to understand customers’ behavior patterns. Route mapping helps to understand and explain the customers’ journey around the store. This tool is used in most areas within the store. Route maps create an advanced graphical visualization by analyzing the shoppers’ activities. Retailers can easily understand customer behavior patterns with route map reports. Reports include total people and customers’ movement routes, as well as a percentage representation for each route.

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