Retail chains are highly competitive and shopper driven business units.
Attracting new shoppers and increasing the spending of existing ones are the main challenges faced by retailers. With the right analytical tools, retailers are able to make the right operational and strategic decisions.
These insights allow retailers to identify their main drivers, assess their merchandising strategies and design their store layout accordingly.
Measuring store traffic accurately is the first priority to manage existing resources effectively, thus increasing turnover and shopper satisfaction.
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