Project Description

We used Shopper flow to analyze how the shoppers navigates, and where the hot and cold zones are – and to see which categories attract the most/least visitors. This observations laid the groundwork for which sections in the store should be prioritised. We used Shopper flow to analyze how the shoppers navigates, and where the hot and cold zones are – and to see which categories attract the most/least visitors. This observations laid the groundwork for which sections in the store should be prioritised.

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