A retailer can often be associated with a industry in high competition between each other, it`s therefore key to understand your customers behavior pattern. Route mapping helps you to understand and explain the customers journey around the store. This tool is usable in most areas within the store.
Route maps creates an advanced graphical visualization by analyzing the shoppers activities.You can easily understand your customer behavior pattern with route map reports. Reports include total people and customers movement routes, as well as a percentage representation for each route.