A retailer can often be associated with an industry in high competition between each other, it`s therefore key to understand your customers’ behavior pattern. Route mapping helps you to understand and explain the customers’ journey around the store. This tool is used in most areas within the store.
Route maps create an advanced graphical visualization by analyzing the shoppers’ activities. You can easily understand your customer behavior pattern with route map reports. Reports include total people and customers movement routes, as well as a percentage representation for each route.