Heat map analytics is also an excellent visual tool. The tool allows the user to observe warm and cold zones around the store. The red zones indicate the places where the shoppers spend their most time. Affect the tendency of buying by tracking those who buy, and those who do not. For effective area management and discern the area potential, heat map analytics provides understandable and simple solutions.
The importance of utilizing heat map analytics can be explained as a tool for boosting your business operations. Analyzing heat maps is a valuable tool of increasing sales, enhancing in-store communication, store layout, product launch, shelf optimization and much more.