Brick-and-Mortar retail stores have a large advantage over online retailers on one thing, in particular, presentation. When a customer is looking for a specific item on a website, they will simply search for the item using the website’s search box. There is no search box in brick-and-mortar stores, so the way a manager displays their products is very important to sales.
Why is Optimization Important?
When a customer enters a retail store, their first impression is crucial to whether or not they will make a purchase. For a retailer, optimal shelf space planning and positioning will lead to an increase in sales. A messy shelf with unfaced products will likely turn a customer off from making a purchase, whereas a neat and well-faced shelf in a well-traveled location will attract customers to the products and increase the likelihood of a sale.
By using our analytics products such as heat maps, a retailer can determine which products are in most demand. Along with the addition of our route maps, optimal shelving locations can be determined. By utilizing this data, a retailer can place the most in-demand products in the right locations to drive sales. Knowing a shelf is a hotspot, a manager can make sure the product is well-faced and stocked to meet demand.
Experience of the Shelf
Getting a customer to a shelf is not the only factor that can contribute to a purchase. As mentioned earlier, the presentation is extremely important. A customer will make up their mind on whether or not to buy a product in as little as a second. Ensuring the correct products are at eye-level with the customer along with clean and faced shelves will influence the customer’s decision greatly.
If you’re a retailer that is trying to find ways to increase sales, pay attention to your shelves. Placement and presentation go a long way in determining whether or not a customer will buy an item or move on to something else.
Contact us to learn more about our solutions for shelf optimization.