We will normally achieve from
4-15% sales increase
HEAT MAPS & SHOPPER FLOW
Hot & Cold zones in a store
Detect in which areas shoppers visit or not visit
Where do shoppers stop
What can be done to “open up” a store?
How can we get shoppers to spend more time in a store?
Test out new store plans in pilot stores
Test out different hypothesis
Implement winning solutions
HEAT MAPS – Warm & Cold zones
Heat map analytics is also an excellent visual tool. The tool allows the user to observe warm and cold zones around the store. The red zones indicate the places where the shoppers spend their most time. Affect the tendency of buying by tracking those who buy, and those who do not. For effective area management and discern the area potential, heat map analytics provides understandable and simple solutions.
The importance of utilizing heat map analytics can be explained as a tool for boosting your business operations. Analyzing heat maps is a valuable tool of increasing sales, enhancing in-store communication, store layout, product launch, shelf optimization and much more.
SHOPPER FLOW – Where do people go?
Shopper flow analyzes and visualizes customer activities on the floor in your entire store by using multiple cameras as well as including the number of passersby and dwell time.
You can gain all dimensions of store interactions with shopper flow analysis. This enables you to gain insight into the various cold and warm zones as well as the most interesting areas in your store.Figuring out how big an area a store should have is undoubtedly essential. However, it is equally important to define where the different categories and departments should be placed in relation to each other.
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