Link Analytix is a subsidiary sprung out of the Shopper Marketing consulting agency BigBlue&Company.
With a long-standing background in Retail and Shopper Marketing and consulting a variety of retailers and suppliers, there was clearly a need to develop software to be able to answer recurring questions from clients and along came Link Analytix to develop the necessary analytical tools to do so.
Link Analytix provides unique insights in your customers behavior pattern. This data can be used to optimize shelves, placement of A-products, in what manner of pattern you want your customers to move in the store. You can easily detect if there are certain zones in your store that receives less attention from your customers. How much each customer spends, and how long they stay in your store.
The difference between Link Analytix and other companies stems from it long-standing background of consulting companies in the Retail sector. Link Analytix understands not only software, but also which business questions the analytic software tools need to answer in order to give their clients the insight they require.
The data can easily be accessed with a browser, or by an application on your preferred device.
The solutions provided by Link Analytix are mainly used in retail, such as shopping malls, convenience stores, etc.
However, the solutions are also applicable for events such as concerts and amusement parks as well as office spaces and “smart cities”.
Link Analytix provides continuously monitoring of the installed systems and will contact the store or customer if an issue occurs. An automatic email will normally be sent out, with suggestions of how to solve the issue on your own.
If the issue is of a larger complexity, a technician will be requested to visit the store.
Link Analytix provides large scale customer analyses, such as customer counting, heat-maps, shopper-flow and miscellaneous sales data tools.
Technical support can either be reached by e-mail submission or calling the service-number.
Link Analytix will provide you with the necessary insight in order to improve your business and increase your sales by having the right kind of knowledge about what in-store marketing activities work on your shoppers.