Monthly Archives: August 2018

Key Success Factors of Retail in an Increasingly Online World

When it comes to retail locations, the playing field has changed drastically over the years. Today, with online shopping and Internet-based stores popping up daily, both new and established traditional stores need to focus their efforts if they want to be successful. The best way of doing this is by understanding the key success factors […]

Why Should Shopping Malls Use People Counters?

Evaluating marketing campaign effectiveness can not rely solely on sales figures. Increased foot traffic must be taken into account. Not all shoppers will buy on the first visit. They also may spend on other than the target merchandise or vendor. Using targeted sales data alone, therefore, is an incomplete indicator of shoppers pulled in CPM […]

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